MarTech Stack Checker
Select the tools in your current stack. We'll surface redundancies, capability gaps, and consolidation opportunities.
Heads up: Tool capabilities evolve rapidly — new features are added, products merge, and offerings change. This audit is based on our database last curated in May 2026. Always verify each platform's current feature set directly on their website before making consolidation decisions.
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Why Most B2B MarTech Stacks Are Overpaying for Redundancy
The average mid-market B2B organisation uses 28–35 marketing technology tools — and actively utilises fewer than 30% of the features they are paying for. This is not a procurement failure; it is a structural problem created by point-solution purchasing. Each team buys the best tool for their specific job, without visibility into what adjacent teams already own. The result is a stack full of overlapping capabilities and a budget that does not reflect actual utilisation.
The most common overlap categories in B2B MarTech are: CRM and Marketing Automation (teams often own two or three tools with near-identical contact management features), Sales Intelligence and ABM (intent data is purchased from multiple vendors who draw from the same underlying data sources), and Landing Page and CRO (separate tools for page building, A/B testing, and heat mapping that could be consolidated into a single platform).
The business case for consolidation is not just cost reduction — it is data quality. Every additional tool in your stack is a new integration point, a new data schema, and a new source of attribution error. Reducing your stack by even three to five tools typically improves attribution accuracy, reduces admin overhead, and allows your remaining tools to be used at a depth that justifies their cost.
<30%
Average Feature Utilisation Rate in B2B MarTech
28–35
Average Tools in a Mid-Market Marketing Stack
3–5 tools
Typical Consolidation Opportunity After Audit
Pipeline Intelligence
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