Grading Methodology

Every A–F grade is derived from published benchmarks, not opinion. Here's exactly how each score is calculated — and where the numbers come from. The diagnostic and suggestions are based on our experience in SaaS B2Bs.

How grades work

Each calculator takes your inputs, computes the relevant metric, and maps the result to an A–F grade using the thresholds below. Thresholds are updated annually and sourced from Gartner, SaaStr, OpenView Partners, ChartMogul, and Forrester. If you disagree with a threshold, you're right to question it — these are median benchmarks, not universal laws.

AAbove benchmark

BAt benchmark

CBelow benchmark

FCritical gap

CAC Optimizer

Grading metric: ROI on acquisition spend

AROI > 300%

B150–300%

C0–150%

FNegative ROI

Formula

ROI = (Revenue − Total Cost) ÷ Total Cost × 100

Source

SaaStr 2026 · OpenView SaaS Benchmarks

Funnel Leak Detector

Grading metric: Overall visitor-to-close rate

A> 0.5%

B0.1–0.5%

C0.02–0.1%

F< 0.02%

Formula

Funnel Rate = Closed Won ÷ Total Visitors × 100

Source

Forrester B2B Funnel Benchmarks 2026

LTV Revealer

Grading metric: LTV:CAC ratio

A> 5:1

B3–5:1

C1–3:1

F< 1:1

Formula

LTV = Avg Monthly Revenue × Lifespan · Ratio = LTV ÷ CAC

Source

SaaS Capital 2026 · ChartMogul Benchmarks

Pipeline Velocity Scan

Grading metric: Daily pipeline value generated ($)

A> $5,000/day

B$2,000–5,000

C$500–2,000

F< $500/day

Formula

Velocity = (Opportunities × Deal Size × Win Rate) ÷ Sales Cycle Days

Source

Gartner Sales Velocity Report 2026

Lead Source Analyzer

Grading metric: Blended cost per lead (CPL)

ACPL < $30

B$30–60

C$60–100

FCPL > $100

Formula

Blended CPL = Total Spend ÷ Total Leads

Source

HubSpot B2B Benchmarks 2026 · DemandGen Report

MRR Growth Tracker

Grading metric: Net MRR growth rate

ANet growth > 15%

B5–15%

C0–5%

FContraction

Formula

Net New MRR = New + Expansion − Churned · Rate = Net New ÷ Starting MRR

Source

ChartMogul SaaS Growth Report 2026

ROI & Payback Period

Grading metric: Return on marketing investment

AROI > 200%

B100–200%

C0–100%

FNegative

Formula

ROI = (Revenue − Investment) ÷ Investment × 100

Source

Gartner Marketing ROI Benchmarks 2026

MarTech Checker

Grading metric: Stack health score (0–100)

AScore ≥ 80

B60–79

C40–59

F< 40

Formula

Score = 100 − (overlaps × 10) − (key gaps × 5)

Source

Gartner MarTech Survey 2026 · Bain CMO Research

Verify the math yourself

The best way to understand the methodology is to run a calculator with your real numbers. Takes 60 seconds.

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