Privacy Policy

Last updated: April 25, 2025

1. Introduction

PipelineGrader ("we," "us," or "our") operates the website www.pipelinegrader.com. This Privacy Policy explains how we collect, use, and protect information when you use our website and services. By accessing or using PipelineGrader, you agree to the practices described in this policy.

2. Data Collection

We collect limited information through the following means:

Google Tag Manager (GTM): We use GTM to manage and deploy analytics and tracking tags on our website efficiently. GTM itself does not collect personal data but facilitates the deployment of other tools like GA4.
Google Analytics 4 (GA4): We use GA4, a web analytics service provided by Google LLC, to collect anonymized usage data including page views, session duration, approximate geographic location (country/region level), device type, and browser information. GA4 uses cookies and similar technologies to collect this data. Google may also transfer this information to third parties where required by law or where such third parties process the data on Google's behalf.
Calculator Input Data: The financial figures you enter into the Pipeline Grader calculator (such as ad spend, martech cost, leads, close rate, and deal size) are processed entirely within your browser. This data is never transmitted to our servers or any third party.

3. Data Usage

We use the information we collect for the following purposes:

To provide, maintain, and improve the PipelineGrader calculator and website experience.
To analyze aggregate usage trends and optimize content, features, and user experience.
To ensure the technical functionality and security of the site.

Important Notice

We do not sell your personal data to third parties. We do not use your data for advertising profiling. All calculator inputs remain local to your browser.

4. Cookie Policy

Our website uses the following cookies:

Cookie	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users	2 years
_ga_*	Google Analytics	Maintains session state	2 years
_gtm_*	Google Tag Manager	Maintains tag management state	Session
cookieConsent	PipelineGrader	Stores your cookie consent preference	Persistent (localStorage)

You can control and delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our site. For more information about how Google uses data from sites that use its services, please visit Google's Partner Sites Policy.

5. Third-Party Affiliate Links

Our website may contain affiliate links to third-party products and services. When you click on an affiliate link and make a purchase, we may receive a commission at no additional cost to you. These third-party sites have their own privacy policies and terms of service, which we encourage you to review. We are not responsible for the privacy practices or content of these external websites. The inclusion of affiliate links does not imply endorsement of the linked site or its products by PipelineGrader.

6. Third-Party Advertising (Google AdSense)

We use Google AdSense, a third-party advertising service provided by Google LLC, to display advertisements on our website. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to this website and other websites across the internet.

Personalised advertising: Google may use your browsing data to show you relevant ads. Google's use of advertising cookies enables it and its partners to serve ads based on your site visits and/or other sites on the internet.
Non-personalised advertising: If you are located in the EEA or have opted out of personalised ads, Google AdSense may show contextual ads based solely on the content of the page you are viewing.
Opt-out: You may opt out of personalised advertising at any time by visiting Google Ads Settings or by visiting www.aboutads.info.

For more information on how Google uses data collected through advertising services, please visit How Google uses information from sites or apps that use our services.

6. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

European Economic Area (GDPR)

If you are located in the EEA, you have the right to:

Access the personal data we hold about you.
Request rectification of inaccurate personal data.
Request erasure of your personal data ("right to be forgotten").
Object to or restrict the processing of your personal data.
Data portability — receive your data in a structured, machine-readable format.
Withdraw consent at any time, where processing is based on consent.
Lodge a complaint with a supervisory authority (e.g., the Dutch Autoriteit Persoonsgegevens).

United Kingdom (UK GDPR)

If you are in the UK, you have equivalent rights under the UK General Data Protection Regulation and the Data Protection Act 2018. You may contact the Information Commissioner's Office (ICO) for further guidance or to lodge a complaint.

United States (CCPA / State Privacy Laws)

If you are a resident of California or another US state with consumer privacy legislation, you have the right to:

Know what personal information is collected, used, or shared.
Request deletion of your personal information.
Opt out of the sale or sharing of your personal information. Note: We do not sell personal information.
Non-discrimination for exercising your privacy rights.

7. Data Security

We take reasonable technical and organisational measures to protect any data collected via our website. Our website is served over HTTPS to ensure encrypted communication between your browser and our servers. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

PipelineGrader is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us and we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. Your continued use of PipelineGrader after any modifications constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your data rights, please contact us at: admin@pipelinegrader.com

We use cookies from Google Tag Manager and Analytics to understand how visitors interact with our site and improve the experience. No personal data is sold or shared. Read our for details.